Web and social media marketing for jobseekers in the Tourism sector.

The scope of this module is to enable trainees to have an overview of web and social media marketing tools and techniques, professionally and personally, respectively for tourism enterprises and themselves. Knowledge acquired in this training will support capacities of learners in addressing the challenges and tasks of marketing issues related to digital technologies and applied to businesses in the tourism area. 

At the end of the module, a certificate of attendance will be issued after completing the evaluation questionnaire.
The scope of this module is to enable trainees to have an overview of web and social media marketing tools and techniques, professionally and personally, respectively for tourism enterprises and themselves. Knowledge acquired in this training will support capacities of learners in addressing the challenges and tasks of marketing issues related to digital technologies and applied to businesses in the tourism area. 

At the end of the module, a certificate of attendance will be issued after completing the evaluation questionnaire.
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Contents

Marketing a tourism business with its products and services has become more and more the unavoidable action to stay on the market and attract increasing number of customers. The digital era and the rise of social media have made this task more verified and potentially increasingly powerful, but at the same time, more complex and for many instances quite difficult. Promoting, branding, narrating, selling one’s business in tourism using web and social media as marketing tool has become a must in the sector and entrepreneurs face serious challenges in managing this matter. Browsing the media for fun does not make everyone an expert on the issue.

Given the importance of properly and effectively handling the new digital media, thus making them impactful in the tourism sales area micro, small and medium sized enterprises have to learn how to use them and grasp the mechanism of their functioning and success. Therefore, raising awareness on the importance of digitally driven marketing and learning how to make it work within the tourism sector is what tourism entrepreneurs shall seriously face.

Though on a small scale, training can offer all the elements to master digital marketing activities focusing on what is prior and successful in the field along with developing some practical skill on how to create posts, edit a qualitative story, selecting the right images and videos, identifying proper hash tags, choose the right timing for the social media interaction. 

Target Groups

Jobseekers interested in a career, apprenticeship and traineeship position in the tourism sector.

Methodology

The course is based on an active learning approach in a virtual and multimedia context. Learners will be responsible for their own learning activity, and as such, the context of e-learning would be as user-friendly, visual, dynamic and clear as possible. For this reason, resources have been designed in a multimedia format as much as possible and have also been centred on professional careers in tourism. Part of the training material comes from Google digital garage. Please, just follow the lessons attached to the links you will be provided.

Duration

8 hours

Created by

Prof. Jamie Murphy 
This course has been developed under the Scientific Coordination of Prof. Jamie Murphy Adjunct Professor at the University of Eastern Finland. 

His background includes European Marketing Manager for PowerBar and Greg Lemond Bicycles, Lead Academic for the Google Online Marketing Challenge, and a PhD from Florida State University. Professor Murphy’s industry and academic experience spans continents and includes hundreds of academic publications and presentations, as well as dozens of New York Times and Wall Street Journal stories. His research focus is on the effective use of the Internet for citizens, businesses and governments, particularly MOOCs.
This course has been developed under the Scientific Coordination of Prof. Jamie Murphy Adjunct Professor at the University of Eastern Finland. 

His background includes European Marketing Manager for PowerBar and Greg Lemond Bicycles, Lead Academic for the Google Online Marketing Challenge, and a PhD from Florida State University. Professor Murphy’s industry and academic experience spans continents and includes hundreds of academic publications and presentations, as well as dozens of New York Times and Wall Street Journal stories. His research focus is on the effective use of the Internet for citizens, businesses and governments, particularly MOOCs.
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