Assessment of professional needs for SMEs in the Tourism sector.

This module aims to equip beneficiaries with two main abilities. Understanding the tourism market trends and, within them, identifying professional profiles needed for SMEs development. Assessing the need for professionals of tourism SMEs by recognizing their strategies, identifying the gaps, recognizing the reference competences and tasks, identifying the proper professional profile so as to activate a recruitment action.

At the end of the course, a certificate of attendance will be issued after completing the evaluation questionnaire.
This module aims to equip beneficiaries with two main abilities. Understanding the tourism market trends and, within them, identifying professional profiles needed for SMEs development. Assessing the need for professionals of tourism SMEs by recognizing their strategies, identifying the gaps, recognizing the reference competences and tasks, identifying the proper professional profile so as to activate a recruitment action.
At the end of the course, a certificate of attendance will be issued after completing the evaluation questionnaire.
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Addressing the challenges of the tourism business

Contents

In the tourism sector, changes and innovation are constant due to the evolution of the travelers’ expectations. Tourism businesses are asked to address market issues and needs. Entrepreneurs have to keep updated with how the tourism sector changes and, at the same time, provide solutions and answers to these requests. Tourism businesses need to address the changing market by hiring professional resources. These resources should be able to respond to the demands while supporting the company in further developing so as to address the challenging and innovative aspects of tourism. 


Given this constant, and somehow unpredictable change, SMEs face different struggles. First, to properly recognize and name the market need their company is facing, second to identify the professional profile which best addresses these needs so as to move to the selection and recruitment process. The struggle does not just come from the fact that small sized enterprises, quite often family managed, do not have the expertise and capability to identify the market needs and apply them to their own business, but also by the fact that in a quick changing market standardized professional careers might not properly fit to the identified necessity of the entrepreneur. Thus, the demand of acquiring the ability to identify the right professional need for own business development and framing this professional profile within the tourism market which shows constant changes.

Target Groups

Managers, coordinators, marketers, and owners of SME’s active in the tourism business offering both products and services in the travelling sector.

Methodology

The course content is based on an active learning approach in a virtual and multimedia context. Students will be responsible for their own learning progress and as such, the e-learning context is user-friendly, visual, dynamic and clear. The learning resources, in turn, are in a multimedia format and designed in a practical and self-explanatory manner. Learning contexts and case examples are centered on professional careers and leadership in the tourism field.

Duration

8 hours

Created by

Ms. Laila Bauleo
This course has been developed under the Scientific Coordination of Ms. Laila Bauleo, Tourism expert due to her long lasting experience and studies on tourism as included in the publications:

  • “Public policy and models for integrated territorial tourism development: the Italian case of the region of Umbria”, REVISTA DE ANÁLISIS TURÍSTICO, n° 11, 1er semester 2011, pp. 65-74, in cooperation with Paola de Salvo, ISSN: 1885-2564
  • “Anticipation of professional needs in tourism sector”, Isfol, I Libri del Fondo Sociale Europeo, 2009, cap. 2, ISSN: 1590-0002
This course has been developed under the Scientific Coordination of Ms. Laila Bauleo, Tourism expert due to her long lasting experience and studies on tourism as included in the publications:
  • “Public policy and models for integrated territorial tourism development: the Italian case of the region of Umbria”, REVISTA DE ANÁLISIS TURÍSTICO, n° 11, 1er semester 2011, pp. 65-74, in cooperation with Paola de Salvo, ISSN: 1885-2564
  • “Anticipation of professional needs in tourism sector”, Isfol, I Libri del Fondo Sociale Europeo, 2009, cap. 2, ISSN: 1590-0002
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